Designing a Soulful Web Presence Rooted in Nature, Movement & Story

Context

Vinyasa Earth is a Jaipur-based artist’s collective and home studio space that hosts movement, wellness, and nature-centered experiences. The brand needed a website that could feel like an extension of the space itself — calming, grounded, and alive with possibility.

This was not a typical portfolio site. It was an opportunity to translate a feeling — to make digital presence feel like a warm invitation, not a brochure.

The Challenge

• Create a website that resonates emotionally with its audience: seekers, artists, travelers, and curious minds

• Balance aesthetic minimalism with information clarity

• Empower the founder to update and use the website post-launch

• Reflect the layered identity of the space: movement, nature, art, and community

My Process

1. Story-Driven Discovery

• Engaged in deep listening with the founder to uncover the core essence and emotional landscape of Vinyasa Earth

• Mapped out narrative touchpoints: who it’s for, what it offers, and what it invites

2. Design + Structure

• Designed a Wix-based website with a soft, nature-inspired visual palette

• Built key pages: Home, About, Sessions/Workshops, Contact

• Designed with space and rhythm — letting content breathe like the practices it hosts

• Ensured copy and layout reflected the core values: grounding, expression, safety, exploration

3. Collaboration & Empowerment

• Kept the founder in the loop with every iteration

• Delivered templates and training for future edits

• Ensured the site felt alive, not static — reflecting the evolving nature of the work

Solution Highlights

• A fully responsive, emotionally resonant website that reflects both professionalism and soul

• Navigation that encourages curiosity and flow, rather than rigid funnels

• Scalable structure for future sessions, testimonials, and community updates

• Real photography and textures from the space integrated into the visual system

05

Learnings & Reflection

This project reaffirmed my belief that design isn’t just problem-solving — it’s sense-making.
Sometimes the brief is quiet, the metrics are emotional, and the goal is resonance.
And that, too, is powerful design.