Automating LinkedIn Media & Marketing Workflows for a Green-Tech Startup

Context

Darukaa Earth is spearheading biodiversity restoration in India and using tech to track ecosystem health. But as an early-stage team, understaffing was a key challenge. Employees spent hours every week manually drafting LinkedIn posts — critical for:

• Building credibility in an emerging domain

• Attracting businesses and partnerships

• Establishing leadership in biodiversity credits

The team needed a way to automate LinkedIn content creation while staying authentic, consistent, and aligned with Darukaa’s brand voice and sales goals.

The Challenge

• Understaffing made it impossible to maintain a steady content pipeline

• LinkedIn is a priority channel for awareness and partnerships, so quality couldn't be compromised

• Outreach and content needed to tie back to business development and sales funnels

My Process

1. Understanding a New Domain

• Deep-dived into biodiversity credits and the green-tech ecosystem

• Identified Darukaa’s positioning as pioneers in restoration monitoring using tech

• Studied the audience segments: policymakers, businesses, conservationists

2. AI-Powered LinkedIn Automation

• Designed an n8n-based automation workflow to draft and schedule posts

• Built custom GPT prompts to generate content in Darukaa’s brand tone

• Ensured outputs aligned with thought leadership and business credibility

3. Integrating Business Workflows

• Collaborated with Darukaa’s team to connect automation with HubSpot & Apollo

• Linked LinkedIn outreach directly into the sales funnel:

  • Awareness → Engagement → Lead Qualification → Partner Outreach

• Set up feedback loops to refine outputs and targeting

4. Testing, Iteration & Training

• Ran multiple content pilots with different tones and formats

• Trained internal team members on adjusting prompts and using the workflow

• Designed a lightweight reporting dashboard to track engagement and leads generated

Solution Highlights

• Agenetic agent that triggers every 3rd day and produces content in alignment with Darukaa's tone and trends from last 3 days.

• Automated Pipeline: Reduced manual content work by ~70%

• Sales-Linked Marketing: Integrated outputs with HubSpot & Apollo to connect content → outreach → business

Projected Impact - 

• 3x faster LinkedIn content generation

• Freed up ~20 hours/month of employee bandwidth

• Established a scalable framework for content-driven lead generation