Designing at Scale for Fortune 500: From E-commerce to Healthcare
Client: Dell Technologies (E-commerce) & UST HealthProof (Healthcare SaaS)
Company: UST Global
Engagements:
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Dell Technologies — Jan 2022 to Jan 2024
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UST HealthProof — Feb 2024 to June 2024
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Hero MotoCorp — Brief engagement (Aug 2022 to Sept 2022)
Role: UX Designer I → UX Designer II
Type: Full-time Employee
Context
UST Global is a service-based tech consultancy working with enterprise clients globally. Over two years, I contributed to multiple high-impact projects across domains:
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Dell Technologies (Fortune 500) – E-commerce flows, B2B/B2C platform enhancements
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UST HealthProof (UST Subsidiary) – SaaS tools for US healthcare insurance workflow management
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Hero MotoCorp – Campaign UX for a gamified sales engagement
Each project demanded domain immersion, systems thinking, and cross-functional design collaboration to drive business results.
Dell Technologies
Automating UX & Accuracy Impact Across Global website
Context
Dell.com is a high-scale global e-commerce platform serving both B2C and B2B users. I worked on an internal automation product aimed at increasing monitoring coverage and accuracy across Dell’s digital properties, saving millions in revenue leakage and thousands of manual work hours.
Key Contributions
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Designed multiple automation modules and business-actionable dashboards from scratch — from business requirements to research, concepting, and handoff
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Conducted systems-level research, defined design metrics, and developed design documentation and UI specs
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Introduced an Agile Kanban model tailored to design inside a Scrum-led team, improving velocity and transparency
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Led QA and usability checks during staging to ensure high-quality handoffs
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Elevated UX maturity from Level 1 → 4 (NN Group model) by embedding design rituals and stakeholder alignment into the team’s operating model
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Streamlined effort tracking and delivery through JIRA Kanban setup — reducing turnaround time by over 50%
Impact
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Saved Dell lacs of dollars and thousands of hours monthly through automation-led monitoring
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Enabled business teams to make faster, data-backed decisions via UX-first dashboards
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Increased visibility and strategic role of UX within product + engineering teams
UST HealthProof
Redesigning Risk & Compliance Workflows in U.S. Health Insurance
Context
UST HealthProof, a UST subsidiary, builds SaaS tools that streamline data exchange between hospitals, health insurance agencies, and U.S. government regulators.
Key Contributions
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Redesigned risk data collection flows and alert prioritization interfaces to improve accuracy and usability
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Mapped existing friction points through heuristic evaluation and usage analysis
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Delivered low- and high-fidelity designs aligned with strict regulatory compliance needs
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Collaborated with business and dev stakeholders to build clarity around product roadmap and release scopes
Impact
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Improved user comprehension and task success in key insurance workflows
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Enabled internal teams to adopt new product features more confidently
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Strengthened foundations for scalable design system use across the product
Hero MotoCorp
Gamified Campaign Design for New Bike Launch (Maverik 400cc)
Context
Hero needed a digital campaign to drive lead generation for the Maverik 400cc — their first in the mid-range performance bike segment.
Key Contributions
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Designed a gamified microsite using Octalysis framework to boost visitor engagement and excitement
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Created interaction flows targeting achievement, curiosity, and progress triggers
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Collaborated with marketing and dev stakeholders to bring campaign to life on a tight timeline
Impact
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Supported lead acquisition through an immersive digital experience tied to launch buzz
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Brought a behavioral science lens to campaign UX — aligning user triggers with business goals
Reflection
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These three engagements helped me grow into a multi-domain systems thinker — someone who can move between e-commerce efficiency, regulatory-heavy health systems, and brand-led marketing experiences.
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I learned to deliver UX value not only in screens and journeys, but in how design integrates with business, tech, and delivery systems.